Micro influencers were asked to prepare a meal using Bonduelle products

Product

Bonduelle wants to show examples of how you can eat and feel healthy by consuming plant-based food products only  – through the use of Bonduelle frozen and canned vegetables.

Task

Introduce steamed vegetables into the market.

Solution

Unboxed found micro-influencers who enjoy cooking at home and eating healthy. Micro-influencers were asked to prepare a meal using Bonduelle products, and were provided coupons to purchase any needed additional ingredients.

Campaign results

Results:

Micro influencers create and share over 100 original recipes on Instagram

micro-influencers

60

2017-11-22T16:02:24+00:00