How Huawei enhanced product pages with micro influencer generated content

Results:

Consumers could find all relevant micro influencer stories in one aggregated feed embedded into relevant product pages.

engagement rate

9%

Huawei retail partners decided to introduce the new smartphone into the market through social media users – micro influencers.

Solution

Unboxed identified micro influencers based on the:

  • ideal customer profile
  • content quality
  • engagement rate

Unboxed reached out to the selected micro-influencers to engage with the Huawei P10 smartphone and share their experience.

The Unboxed platform collected the content from social media channels (Facebook, Instagram, Youtube) based on hashtags and assigned it to the appropriate products.

2017-10-10T11:17:00+00:00